idea (or concept which can be expressed in one word) n.: holophrasis or holophrase (adj.: holophrastic)

[We] looked at the term Thomson, as the market leader [in the London travel agent business]. Where was its magic? They might have called themselves Lord Thomson, but self-effacingly stayed plain Thomson, like the bloke next door. … Thomson … has hardly any subtext. Despite this mild heritage, Thomson sells [travel] packages easy as shooting fish in a barrel. Thomson is holophrastic. (Trader Horn, Travel: Agents of Change, The Guardian [London], 09/17/1994.)

The venture capital community seems to love its holophrases: “incubate,” “accelerate,” “longtail,” “freemium,” and of course, the mythical “unicorn.” These are all words that serve as shorthand for more involved concepts central to the investment universe. (Ajay Raju, “The Next Silicon Valley Will Be … Philly?” Philadelphia Citizen, October 23, 2018)